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The Power of Content: Tips to Creating Content That Trigger Conversion

The Power of Content: Tips to Creating Content That Trigger Conversion

Driving conversion should be a primary concern for any e-commerce site because it impacts the overall sales, and compelling content is one way to achieve it.  Content in this context is a collective term for blogs, product descriptions, press releases, or any other written material you post on your website.

So, how do you make the content and blogs you post on-page that are fully effective in converting prospects to buyers?

1-Identify with your target demographic

Know your target group. It helps to have in mind the audience you intend to sell to using details like their: Gender, Age, occupation, marital status, hobbies.

Info like these is particularly useful when creating content for an e-commerce site because your goal is to attract a given group to purchase your products.

2-Solve a problem

To understand your audience, you need to learn their problems (no matter how small they seem) and explain … Read More

5 Simple Yet Special Gifts To Present To Your Mother-in-Law

5 Simple Yet Special Gifts To Present To Your Mother-in-Law

Gone are the days when mother-in-laws were seen as a diabolic character. These days, there are not only helping hands to their daughter-in-laws who help them to get well acquainted with the new house and family but also their best friends with whom they can share all their problems, be it of professional or personal life. A mother-in-law is the one who welcomes the new family member with an open heart to her family and ensures that the new addition does not feel homesick.

And for a son-in-law, his mother-in-law is his secret keeper. He can share all his feelings with her and he also looks at her for solutions to his various problems. Now only this, he also sees his best friend in her and at the same time, gets special attention from her. He gets to eat all his favorite dishes whenever he visits her. Well, be it … Read More

Shopping for Different Fashion Items Online

Shopping for Different Fashion Items Online

When you are going to be shopping for fashion items online, you know how expensive things can get pretty quickly. The reason for this is because there are lots of different types of stores available to meet your needs, and this is why you are going to find it difficult to find a good option for your needs. Before you know it, you’ll want to take a look at Groupon and see why they are such a popular choice for your needs. This is why you need to make use of this as an option and know that they are there for you when you need it the most.


How to Shop for Items Online

The best way for you to shop for items online is to know which ones are best suited to your needs. Plus, you’re going to want to take a look at the different types of … Read More

Eye Contact: The Definition of Humanity?

Eye Contact: The Definition of Humanity?

Every one of us will have experienced that moment when you are either on a train, walking down the street or in the supermarket where you will have made eye contact with a complete stranger. At that moment, the two of you share something, not necessarily something positive or negative but just something.

The London underground is normally a place where a person will go great lengths to not look at, be near or touch another person. Yet, when something happens, which is so out of the ordinary, people are compelled to share their emotions. Eye contact is made, small smiles or giggles are shared. A bond is formed, until it is your stop, where you get off and then the bond is gone. You will never see that person again. It is the most simple of acts, looking at another person, but is opens up a part or the … Read More

Christianity With Pastor Chris’ Healing School

Christianity With Pastor Chris’ Healing School

Pastor Chris has been gracing television stations for years. The Nigerian televangelist has made a name for his himself through establishing a worshiping platform for masses. Being an inspiration to many believers, Pastor Chris has founded several channels as well as programs with the aim of empowering Christians. Among these programs is Believer’s LoveWorld Incorporated, an affiliate of Christ Embassy, a church he leads in worship. Chris’ ministry operates under several arms including Rhapsody of Realities, Innercity Mission established for children, LoveWorld Books as well as the Healing School. Perhaps one of his most successful ministries has been this school.

The School

The Healing School comprises of a global ministerial project outlining the mandate to disseminate healing to different nations. By partnering with this institution, there is a bond that initiates the commitment by participants as well as corporate organizations to transform people’s lives. The school seeks to offer project … Read More