Driving conversion should be a primary concern for any e-commerce site because it impacts the overall sales, and compelling content is one way to achieve it. Content in this context is a collective term for blogs, product descriptions, press releases, or any other written material you post on your website.
So, how do you make the content and blogs you post on-page that are fully effective in converting prospects to buyers?
1-Identify with your target demographic
Know your target group. It helps to have in mind the audience you intend to sell to using details like their: Gender, Age, occupation, marital status, hobbies.
Info like these is particularly useful when creating content for an e-commerce site because your goal is to attract a given group to purchase your products.
2-Solve a problem
To understand your audience, you need to learn their problems (no matter how small they seem) and explain … Read More